A founder’s story
It began with watching TV commercials on an early Saturday morning.
As a kid in the early 2000s, I used to wake up at 5:00 a.m. just to watch TV commercials. I know it sounds ridiculous—and it was. Back in the day, TV stations had specific sign-off and sign-on periods. In Germany, children’s TV stations typically started their sign-on period around 7 a.m. During the downtime between these periods, stations often aired a loop of commercials known as “telemarketing commercials.” And let me tell you—they were absolutely absurd. If you don’t know what I’m talking about, just Google “telemarketing commercials 2000s” and you’ll see exactly what I mean.
That was the first time I became consciously aware of being marketed to. I mean, even I found myself intrigued by products like “the ultimate home training set,” “the amazing knife that can cut through a pineapple in one go,” or “the incredible mixer,” and so on. You get the point. Even though these commercials were cheap and repetitive, I loved watching them—I loved analyzing them.
I still remember every technique they used to hook people: presenting the product’s value propositions, stacking on endorsements from (mostly fake) testimonials, and creating urgency with lines like, “This is a limited-time offer!” It was all about triggering that fear of missing out. And while we may not have believed it, clearly some people did—otherwise, these ads wouldn’t have run for so long.
Here’s the thing: the techniques they used back then are still alive and kicking today, now employed by some of the biggest companies in the world. Of course, the promises are no longer fake. For example, Booking.com shares how many accommodations are still available, and tech firms collaborate with influencers and celebrities to show us how this person uses and recommends that product.
As I grew up, I found myself naturally gravitating toward marketing—it became my passion. Maybe, subconsciously, those old commercials planted the seed. I now know how bad those ads were. They weren’t targeted, their performance wasn’t trackable, and they were ridiculously expensive. Tech companies are still relying on the same techniques they have used in 2018. These are not effective anymore, the landscape has changed, the buying behavior of your persona has changed with it (dah). Like the German saying “Those who don’t move with time will be left behind in time”
Enter AdFactory: We are a network of professionals, currently bootstrapping our business and have extensive experience within digital growth marketing. Our approach is cost-effective, measurable, and laser-targeted to reach exactly the people you want. We’ll supercharge your strategy, create demand when needed, connect your product with the right audience and generate revenue.
So, reach out to us and start boosting your online marketing strategy today. And unlike those old-school commercials, this is not a limited-time offer. We’ll support you for as long as you need us—and even beyond that.
Hassan Kazziha, Growth Marketing expert and founder
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